Bio
HARAGO is a luxury textile brand established in January 2019 which embodies the historic textile techniques of rural India in the narrative of cultural craftsmanship.
Each creation is a testament to the brand's dedication towards preserving and elevating traditional artistry, curated to epitomize the exquisite fusion of craft and elegance.
HARAGO's journey began as a homegrown label, where Harsh Agarwal collaborated with his mother and sister, alongside one tailor, to bring his creative vision to life. This familial partnership laid the foundation for the brand's commitment to preserving traditional artistry. Over the years, HARAGO has evolved to offer a distinctive fusion of heritage and modernity in its designs.
This brand specializes in innovative textile experiments and intricate embroideries. Inspired by the founder's grandmother's textile collection, vintage pieces, inspired by the founder's grandmother's textile collection, play a central role in their design language. For example designs include a distinctive short-sleeved shirt crafted from an '80s quilt, a winter shirt jacket made from a 1984 handwoven tapestry, or an embroidered shirt inspired by a '70s tablecloth.
Brand Identity
Renowned for its commitment to traditional craftsmanship, the brand specializes in utilizing handwoven fabrics, vintage textiles, and traditional embroidery techniques to fashion uncomplicated and versatile silhouettes. HARAGO's brand identity encapsulates a harmonious blend of traditional artistry and contemporary style, making it a sought-after choice for those seeking timeless menswear. The ethos of simplicity, wearability, and a distinctive resort wear aesthetic distinguishes HARAGO as a brand that seamlessly fuses heritage with a modern and global perspective.
HARAGO is not only a fashion brand but also a symbol of cultural continuity, bridging the past and present through its commitment to sustaining the age-old artistry of rural Indian communities. Utilizing materials such as cotton, linen, silk, linen-silk blends, cotton-silk blends, and more recently, wool, the brand offers a diverse and textured collection that captures attention with its storytelling through fabric and design.
Community
HARAGO collaborates with artisans throughout India, overseeing the handwoven production of fabrics in regions including West Bengal, Tamil Nadu, Madhya Pradesh, Gujarat, and Assam. The brand extends its engagement to craft communities in villages like Bagru near Jaipur, showcasing a commitment to a variety of crafts that go beyond popular techniques like block printing, to celebrate story-telling embroidery.
The brand incorporates a diverse range of techniques, in its creations including appliqué, patchwork, embroidery, quilting, Sujni embroidery, Kantha embroidery, couture embellishments, block print, and beadwork.